As a creative and strategic partner of Caneland Central for more than 10 years, we were commissioned to create and produce all of the creative for the new redevelopment of the centre. As Lend Lease launched their new multi million dollar project, they required some unique events to be co-ordinated to generate awareness and interest. Our main goal was to ensure that Caneland Central was recognised as the number one fashion destination in the region. We also wanted to create a fun and vivacious atmosphere for the families who live in the area.


Several different fashion and family-orientated events were coordinated to run over the launch week. One of these events included four days of fashion parades, showcasing the season’s newest fashion trends from all the stores within Caneland Central, and a specific show just for Myer. Award winning fashion designer Jason Chetcuti was recruited and personal stylist Di Cant, a leading figure in the Australian Fashion Industry, was the event’s compere. Our team also co-ordinated the live action kids’ stage extravaganza including Yo Gabba Gabba,with the characters performing during the opening events.


To give the event a creative and unique edge, several extra features were included. A surprise flash mob of professional dancers, roaming models in couture outfits (and posing in shop windows), and a themed kid’s party for several competition winners were just some of the extra events co-ordinated. Overall the official opening of the newly redeveloped Caneland Central was a huge success, showcasing the very best of the centre’s fashion range and services.

Lend Lease Caneland Central Relaunch Flash Mob Video

About Us

Redevents is a division of redhotblue, a leading creative design, marketing and web agency in Mackay, Queensland. 

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Services

With access to a wealth of contacts, resources & experienced personnel, redevents can deliver exceptional, results- driven events over a very wide spectrum.

Portfolio

Case studies of many of our successful events including the Canelands Re-launch and the Bowen Basin Charity ball.

Contact

Come in and see us in person, flick us an email or call us today. We would love to hear from you.