2012 VAE VOESTALPINE FREE FAMILY FUN DAY


VAE Voestalpine is one of the largest and most well respected International Railway solutions companies. To introduce to the world one of their newest, state-of-the-art pieces of machinery, we co-ordinated an open day event like no other. Not only did VAE want to highlight their experience and level of achievement, but they wanted to give back to their hardworking staff and the community that had supported them.

"Redhotblue helped us with our first Family Fun Day and the results were amazing. Their creativity brought many features to the day, and their professionalism and attention to detail ensured a seamless event."

Kylie Huth - Voestalpine

Our experienced team helped make this event a reality for VAE Voestalpine by proactively co-ordinating a family-friendly opening event. The first step was to create a catchy name and tagline for the event, while teaming it with a colourful and modern brand. The fresh colour combination of blue and lime green not only reflected the main colour scheme of VAE, but gave the event its own unique branding.


To make the day a success, children’s entertainment (including the High Tech Heroes and the Disney Princesses), balloons, face painting and jumping castles were incorporated. To keep the branding consistent, coloured t-shirts, lanyards, directional signage, banners and a multimedia presentation were utilised. To promote the Free Fun Day, several pieces of strategic advertising were implemented. Traditional media, like TV ads, radio ads, posters and press advertising, were utilised as well as a comprehensive social media campaign created specifically for the event. The event’s Facebook and YouTube presence was a great success and ensured that the turnout on the day was above the client’s expectations.

Overall this event was a great success, with an attendance of over 300 people and strong general awareness for the company.

About Us

Redevents is a division of redhotblue, a leading creative design, marketing and web agency in Mackay, Queensland. 

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With access to a wealth of contacts, resources & experienced personnel, redevents can deliver exceptional, results- driven events over a very wide spectrum.

Portfolio

Case studies of many of our successful events including the Canelands Re-launch and the Bowen Basin Charity ball.

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